What is a Connected Race?

A new way to engage consumers with your brand, leveraging the power of market-leading digital solutions and clever data generation, underpinned by the value of exercise and sport.

Sport Heroes Group has wide-ranging experience in creating digital connected events for large organisations - with more than 30 experiences launched so far.

Each experience is customised to tell a unique story, allowing participants to immerse themselves in a compelling narrative - ensuring maximum engagement and enduring positive brand sentiment.


How Does it work?

1. We create a customisable platform that tells your story

2. Simple user registration with your phone or GPS watch

3. Your community is engaged with challenges


4. They get rewarded with gifts or unlock charity donations


Case studies


Become an ambassador for Kinder's sport program for children in need. Run, walk or Ride to give children the chance to participate in sport.

Teams: 14

Live soon


Discover Lufthansa's new A350 aircraft. Run a digital 10km and win your return tickets to the destination of your choice in the new A350.

Participants: 13,000

KM covered: 225,000


Support the Paris 2024 Olympic Games bid, taking on challenges to win amazing sport experiences from sport's federations.

Participants: 18,000

KM covered: 1,000,000


In 2016, runners from 81 countries took part in the third edition of the Team UNICEF World Run -  a digital 10km to raise fund for the charity -covering almost 100,000 km during their training.

Participants: 4,600

Fund raised: 107,283€

Who will be the most active state in Australia? The Iconic Sport Challenge is a battle between Australia and NZ sponsored by sports giants including Nike, 2XU and adidas.

Participants: 15,000

KM covered: 1,000,000

For the 2017 edition of the City2Surf, download the C2S training app, get challenges, compare your progress and win amazing gifts from the race's sponsors.

Participants: 2,000

Recently launched


Showcase your skills to be part of Team Skoda, and land an amazing L'Etape Du Tour experience with professional cycling stars.

Participants: 5,000


Join the Paris Marathon connected training, comparing yourself with participants along the way as motivation to meet your goal.

Participants: 25,000

KM covered: 3,500,000